Some say business is like a stool and needs four legs in order to stand up. Actually three legs will work, but any less and you get dumped over, and any more and it becomes “hype” or “fluff”. This internet marketing and advertising checklist will come in handy for you when you are trying to make an informed decision on who to hire when it comes to online work. The list will help keep you on the ball whenappointing who to hire.These are the four legs of the ‘business stool’ you will need to investigate before you move forwardbut first……Make a ListFirst it is a good idea to think about you specific needs. Write down all the things that you feel would improve and/or improve your site or whatever it is you are trying to accomplish.Then, pass through the following area fullfast s with them on the dial with your list in hand.1. Credibility. Ask them for testimonials, references, scientific tests, and any other applicable thing that can put you in a more informed position to make a smart decision. Although it’s not able to stand on its own (hence four legs) this is the most important leg of the stool (it’s the one you would want to hang on to if you were hanging on for life).2. Promise. What is it exactly that they are selling? Request they go down and over the product list and explain to you how each product or service they offer will help you achieve your objective. Also, be sure to ask what happens if you don’t get the results you were guaranteed. All of this should be addressed and outlined before anything is formalized.3. Differentiation.